The Dutch telecom provider that launched their Facebook “like” campaign in March expanded the campaign with guerilla marketing. The Hi commercial portraits a night out of a couple of friends, the night consists of Facebook updates with pictures of the activities that the friends are doing.
One Facebook update in the commercial is that one of the friends is pretending to ride the bicycle on the symbol of a bicycle that is drawn on the cycle path, while he is lying down on the cycle path.
Hi commercial
Hi noticed that many people were imitating the part of the commercial with the bicycle on Facebook and Twitter and decided to respond with guerilla marketing. They used environment friendly graffiti that is easy to wash off to draw a person, a Hi logo and a Facebook “like” button on several cycle paths in Amsterdam, Rotterdam and The Haque. According to the Hi’s spokesperson, Yvonne Prins, it was a spontaneous action.
The Hi campaign is already a huge (online) success. The Facebookpage of Hi has now 43.000 fans! Before the campaign they only had 1000 fans. Besides that, Hi is also in the top 3 of most liked brands on Facebook.
Hi really hit the right spot with their target group and sets a very good example of a successful off- and online campaign.
Source: http://www.adformatie.nl/nieuws/bericht/hi-kalkt-fietsers-op-fietspaden
Geen opmerkingen:
Een reactie posten