5 social media trends for this summer

Almost everybody is aware of the fact that social media are hot. Social media keeps maturing and there are a lot of developments. But what are the upcoming trends and what can we expect this summer?

Tim Gray wrote an article on the website Business2Community with the 5 most important social media trends fort his summer.

Trend 1: Location, location, location

Location based services is an information or entertainment device, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. These services will be a hot item this summer.

Trend 2: It’s a group thing

Several sites such as Groupon offer products or services with an enormous discount.  They have different deals every day. These sites have many followers that buy the deals and tell their friends about them. Companies that offer their services or products via Groupon can be certain that they will have many new clients. This is a trend because “everybody” is joining sites like Groupon! I am already addicted to Groupon. In America the retail chain Walmart even started their own groupsite. 

Trend 3: Swimming in the stream

Companies and brands are overloading the consumers with messages and tweets on social media sites and advertising. Therefore, consumers will forget or not even read their messages. That is why it is important that companies deliver a message inside the target audiences “stream”. If the message of the company is truly attractive for the target group, they will actually read it and even press the “like” button on Facebook or retweet it.

Trend 4: Social search

The opinions of friends are weighed more heavily when search delivers us relevant information. When you use a search engine like Google it will be possible to find opinions/messages on social media sites as well.

Trend 5: Going mobile

Mobile marketing will increase. Because of the Ipad and other tablets there are more possibilities for mobile marketing.  Besides that, it is also easier to shop online with your mobile phone. According to recent comScore research, 65 million Facebook users already use Facebook on their smartphone. These numbers will continue to grow.